Aydan's Newsletter Issue #3
State of Creators 24 '| Why "Spudman" is proof anyone can create content at work | Chaymae Samir advice to stop overthinking | Jack Altman's new $150M fund | Job: Social Media Manager for Timo Armoo
Learnings & Shoutouts…
It’s been two weeks since starting this newsletter and I really appreciate you taking the time read this and share with me your feedback - it’s so valuable.
So as you know I’m all about transparency, and maybe you are thinking of starting your own newsletter - so here is where we are after two weeks (plus an additional 1,194 subscribers on LinkedIn).
Thank you for your support - some shoutouts this week Jimmy McLoughlin, Amish Patel, Alistair Mann, JJ St Marie & Matt Rowbotham for sending me feedback and / or supporting this newsletter publicly. It’s very much appreciated!
My only ask you share by hitting the👇 THANK YOU!
Careers
When I ask people in the streets do they also create content around their job - I get a lot of varied answers but the most common response is “I’ve thought about it but not sure it’s interesting enough or why would be people watch”.
Everyone can make content, we all have phones and if you even a little curious you should explore it.
There is no better example than “Spudman” (aka SpudArmy) !
If said to you, are interested in watching a man who makes Jacket Potatoes with cheese & beans based in Tamworth - you’d probably say “No”!
So why do people watch a man making Jacket Potatoes with cheese & beans based in Tamworth?
It’s authentic, it’s relatable and it’s reality through social media.
The era of the “SaltBae influencers” are slowly dying - people don’t care anymore because those “Influencers” don’t relate, provide value or care about their audience.
The era of the SpudArmy and more relatable authentic “Creators” that build community is the future of content.
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Credit: BBC News
Content Creation
The Creator space is still a blue ocean for opportunity....
Estimated to reach $480 billion by 2027
50 million creators are trying to make a living online.
66% of creators made most of their income from one revenue source in 2022 — brand deals.
50% of top earners believe social media is essential for their business
40% of top earners reached six figures in less than two years.
If that's piqued your interest, check out the full report here by Kajabi.
Entrepreneurship
Are you guilty over over-thinking ideas?
If so, watch this. I’ve been loving the latest content from Chaymae Samir - the messaging in her videos is spot on for any aspiring entrepreneur and the video quality and engagement is next level. Keep them coming!
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Credit: Chaymae Samir
If you are in the HR space you have probably heard of Lattice and it’s founder, Jack Altman. For anyone looking to build a product in that space - I don’t think there will be many better new funds to seek investment from. I’m considering even taking my shot. Should I?
Credit: Jack Altman
Job Opportunities in the Community
Social Media Manager for Timo Armoo - Timo is an entrepreneur that founded Fanbytes at 21 and then sold the company in a 8 figure deal making headlines in BBC, Forbes and The Times. This a great opportunity to learn from someone who has incredible experience. Link to apply here.
And finally little random bonus from the gift that is Social Media…
Credit: Finance Matters
Share with the community…
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See you next time 👊